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Overview
The Show Instant Design Lead endpoint retrieves detailed information for a single Instant Design lead, identified by its unique lead ID. This endpoint is useful for inspecting individual lead submissions in greater detail after retrieving a list of leads using the List Instant Design Leads endpoint.
The lead ID is passed as a path parameter in the request URL. The response includes all available information for the specified lead—such as contact information, property location, whether the user opted in to phone marketing, and the timestamp indicating when the lead was submitted.
Phone Marketing Opt-In
The phone_marketing_opt_in_at field represents the time stamp that a user opted into such marketing for purposes related to Telephone Consumer Privacy Act compliance. It is the responsibility of the host to manage their own compliance regarding this opt in.
Integration with Webhooks
When an Instant Design lead form is submitted, a webhook event is triggered that includes the lead_id of the new submission. This lead_id can then be plugged directly into this endpoint to fetch the complete details of that lead.
UTM Parameters
UTM (Urchin Tracking Module) parameters are optional tracking values that can be appended to the URL of your web page with Hover's Instant Design tool. When a homeowner visits the page via a tracked link, Hover captures these parameters and associates them with the resulting lead submission.
This allows you to attribute leads back to specific marketing campaigns, channels, or ad content and retrieve that attribution data directly through this endpoint. The following UTM fields are returned in the lead response:
| Field | Description |
|---|---|
utm_id | A unique identifier for the UTM link. Only populated if a utm_id query parameter was present in the URL at the time of submission. |
utm_source | The traffic source (e.g., google, facebook). |
utm_medium | The marketing medium (e.g., paid, email, organic). |
utm_campaign | The name of the campaign associated with the lead. |
utm_term | The paid search keyword or term, if applicable. |
utm_content | Used to differentiate ads or links pointing to the same URL (e.g., homeowners). |
Sample Response Body
{
"lead": {
"id": 8675309,
"email": "[email protected]",
"phone_number": "805-815-8855",
"full_name": "Jon Bon Jovi",
"location_postal_code": "90210",
"created_at": "2026-04-27T14:51:04.266Z",
"location_line_1": "123 Beverly Hills Way",
"location_city": "Los Angeles",
"location_region": "CA",
"phone_marketing_opt_in": false,
"phone_marketing_opt_in_at": null,
"utm_id": 156642,
"utm_source": "google",
"utm_medium": "paid",
"utm_campaign": null,
"utm_term": null,
"utm_content": "homeowners"
}
}